Currently in London.
--
Work
IRN-BRU
Rubicon
Bed Head
Drambuie
Aldi
PSD
UNCHR
:
:
:
:
:
:
:
New Packaging Launch
New Products Launch
Campaign
Campaign
Christmas
Campaign
The Relcucant Shanty
--
imalexkidd@gmail.com
+44 74048 06044
Currently in London.
--
Work
IRN-BRU
Rubicon
Bed Head
Drambuie
Aldi
PSD
UNCHR
:
:
:
:
:
:
:
New Packaging Launch
New Products Launch
Campaign
Campaign
Christmas
Campaign
The Relcucant Shanty
--
imalexkidd@gmail.com
+44 74048 06044
FILMS
WORLDS
Big Flavour Behaviour
Film + OOH
Art direction + design
In a world of lemons and oranges, Rubicon offers something different. Flavour that’s big, bold and unexpected. Yet, brand recognition was low, and to put it simply, not enough people were reaching for Rubicon.
The solution:
This point of difference became our idea: Rubicon stands for ‘Big Flavour Behaviour’. From this ethos, we built entire worlds for each drink. We stripped everything back, and let the flavour do the talking.
Our statement fruits dictated our colour schemes, dialing up the saturation to match our unapologetic taste. Our type - big, bold, and in your face, with high-contrast drop shadows that make our line unavoidable. Our logo, the drink itself. Finally, the embodiment of Big Flavour Behaviour, our characters. Each individual, dripping in flavour and bursting with their unique brand of swagger. From cowboys who prefer skates over stallions, to drummers who swap sticks for 6 inch acrylic nails. That’s Big Flavour Behaviour.
The results:
Our simplicity and directness disrupted the category, reaching a new audience who, in turn, reached for a Rubicon. Between 2024 and 2025, brand recognition rose by 11%, and penetration rose by 10%, whilst the category only grew by 0.6%. When life gives you lemons, drink passionfruit.